Our Firm

















We are a full-service financial firm committed to helping people pursue their financial goals. We offer a wide range of financial products and services to individuals and business owners. We believe you will be better able to identify your goals and make sound decisions to help reach them by our providing sound financial information.

Frank E. Cannon, CFS®

President & Founder
Financial Consultant


Artésa Financial Group was founded  in Conroe, Texas by Frank Cannon. Frank has been assisting clients in the financial services industry for more than 20 years and values the issues relating to each of their stages of life. In 1985, he began his career in the financial field working for a firm in downtown Houston, Texas. Through his dedicated time and experience working with his clients, Frank's main focus remains on seeking asset preservation and customizing conservative portfolios that fit the needs of his pre-retirement and retired clients. Frank holds several designations and licenses, as well as the distinguished, Certified Fund Specialist. He also partners with other professionals in the legal, medical, and accounting industry to complement his client’s estate planning needs.

Bobbi Jo Cannon

Executive Administrator


With many years of administrative management experience, Bobbi, Frank's wife, is responsible for the day-to-day operations of Artésa Financial Group, LLC. Most importantly, with regards to customer service and in line with the Artésa Financial Group’s mission statement, she promotes to the firm’s staff the importance of delivering a level of customer service that exceeds expectations. Finally, the financial and accounting functions for Artésa Financial Group is also included with her many tasks. Outside the office, Bobbi enjoys family time and many sporting activities.

Summer Cannon

Client Service Specialist


Summer is our newest team member having joined us in 2022.   She is a native Texan, and has lived with her family in Montgomery County for over 30 years.  She joins us with over 10 years of staff accounting experience, and is currently enrolled in Sam Houston State University working on her Bachelor of Business Administrations degree in Accounting.  When she isn't working, she enjoys spending time with her family, running, swimming, and being outdoors.    



Christy Hayes, WMS

Chief Compliance Officer


Christy, Frank's youngest daughter, is the newest addition to the Artesa Financial Group team. She joined our team after completing her Bachelor of Science in Economics degree at Texas A&M University. Christy is the Chief Compliance Officer. Christy maintains the regulatory and compliance records required by the State, which also includes conferring with auditors on a routine basis. In addition, she has completed her Series 65 to become a registered investment advisor with our firm. Christy holds her Wealth Management Specialist(WMS) designation, and plans to continue to broaden her education in the financial services industry. Christy's favorite things are spending time with her husband James, their two children, cooking, crossfit training, and enjoying anything outdoors.