Get professional management for your employer-sponsored plans from humans, not machines.
When you work with Artésa Financial Group, you gain access to professional management that strives to ensure your retirement savings are working just as hard as you are. We recognize that running out of money in retirement is a common worry, and our personalized approach helps to give you confidence to face the future.
70% of retirees wish they had started saving earlier
Your retirement savings and income are vitally important to your future and deserve individualized management. Lacking a knowledgeable advisor means spending your working years without the assurance that you are on the right track for your future goals. When retirement comes it also means having to establish trust with someone new—or perhaps even a machine—during crucial periods. We all know how unpleasant those automated recordings can be. Let us be your reliable guide through every stage of your journey.
Meet a team more dedicated to your retirement success than you thought possible.
At Artésa Financial Group, we are obsessed with providing personalized care. Our experience in the financial industry has taught us that people want to do business with people, not machines.
Customer service is our top priority. No voice-activated machines here—always a person on the other end of the phone. When you have an issue or question, the last thing you want is to struggle through a dozen automated questions only to find that you didn’t get to the right person or someone knowledgeable enough to assist you.
Here, we pride ourselves on being available when you need us, and going out of our way to get you the answers you need.

Frank Cannon, CFS®
President & Founder, Financial Consultant
Artésa Financial Group was founded in Conroe, Texas by Frank Cannon. Frank has been assisting clients in the financial services industry for more than 20 years and values the issues relating to each of their stages of life. In 1985, he began his career in the financial field working for a firm in downtown Houston, Texas. Through his dedicated time and experience working with his clients, Frank's main focus remains on seeking asset preservation and customizing conservative portfolios that fit the needs of his pre-retirement and retired clients. Frank holds several designations and licenses, as well as the distinguished, Certified Fund Specialist. He also partners with other professionals in the legal, medical, and accounting industry to complement his client’s estate planning needs.

Bobbi Cannon
Co-Founder, Executive Administrator
With many years of administrative management experience, Bobbi, Frank's wife, is responsible for the day-to-day operations of Artésa Financial Group, LLC. Most importantly, with regards to customer service and in line with the Artésa Financial Group’s mission statement, she promotes to the firm’s staff the importance of delivering a level of customer service that exceeds expectations. Finally, the financial and accounting functions for Artésa Financial Group is also included with her many tasks. Outside the office, Bobbi enjoys family time and many sporting activities.

Christy Hayes, WMS
Chief Compliance Officer, Financial Consultant
Christy Hayes joined Artesa Financial Group directly after graduating from Texas A&M University with a BS degree in Economics in 2012. In the first few years of working within the firm and learning from the bottom up, she quickly advanced to be a Financial Advisor completing her Series 65 License, General Lines Agent license, and acquiring the Wealth Management designation. As an advisor, she enjoys working with clients for both their immediate and long-term goals. In addition, she has written a book, Finding Your Financial Balance, that shares her own personal experiences and practical approach toward financial freedom. Christy also maintains the regulatory requirements for the firm as Chief Compliance Officer. Christy’s favorite things are time with her husband and two children cooking, traveling, and doing anything outdoors.